Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
Let’s Talk About Why Strategic Alignment in ABM Matters
Discover the essential strategies to align your overall marketing objectives with your day-to-day ABM decision-making
Nailing Down Your Design-to-Martech Handoff: A Guide for Tech Marketing Managers
Revolutionize your tech marketing with our guide to mastering the Design-to-Martech Handoff – efficiency made easy!
The Sales-Driven ABM Blueprint: Collaborate, Create, Conquer
Discover how blending sales insights with ABM strategies can revolutionize your marketing approach.
Play of the Week: Creating loyalty and goodwill with a B2B holiday playbook
Unwrap the secrets to a successful B2B Holiday Campaign with our expert playbook – your guide to festive marketing.
Play of the Week: Executing a ruthless competitive kill campaign
Uncover the secrets of executing a ruthless B2B competitive kill campaign with this week's Play of the Week. 😈
The 2023/2024 Tech Marketing Campaign Checklist
Unlock success in 2023 and 2024 with our definitive tech marketing checklist, with over 20 different tech campaign ideas to fuel you planning.
The Tech CMO's 2024 Digital Transformation Planning Framework
Get ready for 2024 and unlock your marketing team's full potential with our comprehensive CMO Planning Framework
From brand launched to brand lost: Where's the brand I paid for?
Discover the high-stakes world of tech branding: Why many brand overhauls fade with time and what to do about it.
Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers
Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
I put chatGPT to the test proofing our marketing content and here's what I found
Discover what every tech marketing manager needs to know about proofing marketing content with ChatGPT.
Play of the Week: Onboarding and Driving New Customer Engagement
This week's play template helps get the most out of new customers during the onboarding process.
The SaaS Marketing Missteps That Are Costing You Conversions
Discover the seven critical mistakes you're unknowingly making that are sabotaging your top-of-the-funnel SaaS marketing success.
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