Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
Let’s Talk About Why Strategic Alignment in ABM Matters
Discover the essential strategies to align your overall marketing objectives with your day-to-day ABM decision-making
5 Critical B2B Landing Page Mistakes to Avoid in 2023
Ready to level up your B2B landing pages for the rest of 2023? Dodge these 5 common mistakes and boost your conversions!
Play of the Week: Virtual Event Promotion
This week's play template helps you achieve optimal attendance for the all-mighty tech marketing virtual event.
From Inbox to Mailbox: 5 Direct Mail Strategies for Tech Marketers to Boost Engagement
Discover the power of direct mail in the digital age as we guide you through five innovative M&T DM playbooks.
What makes a B2B (playbook) strategist shine: 5 must-have traits
Read our guide (and access our free position agreement template) on the anatomy of a killer B2B Playbook Strategist.
Level Up Your Content Quality with Our Free Review & Approval Checklist
Don't let your tech marketing process slow down due to poorly reviewed assets. Download our free checklist and improve your content QA process.
Beyond the eBook: Why Tech Marketers Need to Overhaul Their TOFU Content Strategy
The ebook has been a top of funnel staple in tech marketing for a long time. Maybe it's time for a change?
Play of the Week: Social Media Engagement
This version of our play of the week gives solid idea starters for boosting your social media engagement.
How to Create a B2B Landing Page That Doesn’t Look Like a B2B Landing Page
Just because we're in B2B doesn't mean we have to look B2B. Here are some simple tips and examples to keep your landing page designs fresh.
Play of the Week: Top Account Cross-Sell Play
This version of our play of the week gives solid idea starters for ABM campaigns focused on expanding relationships with an existing account.
A deep dive into the power of the ABM intake brief
We've spent years developing just the right brief for our ABM process. Here's a deep dive into how it works along with a free template.
AI Use Case: Automating the video creation process
In our latest AI use case, we used a video transcript to create an entire video, landing page and email series in just hours.
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