Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
Let’s Talk About Why Strategic Alignment in ABM Matters
Discover the essential strategies to align your overall marketing objectives with your day-to-day ABM decision-making
Beyond gated forms: how ghost marketing is reshaping B2B buyer journeys
We are sick and tired of forms and we bet you are too. Let's unleash the ghosts and drive better performance.
Maximizing middle-stage B2B buyer engagement: Content plays that drive results
Middle-stage content is where the rubber hits the road. Get your team ready to go with this list of content plays for middle-funnel.
The power of minimal viable marketing and how playbooks can help
Minimal viable marketing is a popular tactic that focuses on those tactics that are essential to get launched. Here's why we love this approach.
Playbooks, plays and snaps. What they are and why you need them.
Tech marketers are constantly looking for ways to drive performance. Our innovative playbook model does just that.
How action planning templates can help save tech marketers time
We like to save time and action plan templates are just what the doctor ordered.
Our Mighty & True landing page and email planner
Here is our super secret landing page and email copy template. Really. It's super secret.
What is 1:1 account based marketing and how to pull it off
1:1 acccount-based marketing has become the go-to play for accounts that need hyper-targeted attention. Here's a primer.
5 signs of a broken content strategy and how to fix it
Sure, your content strategy might not be performing like you want, but at least you know, right?
Try our free position agreement template for marketing
Need a template for a marketing team position. We have a few started for you here, along with a template to get your own created!
4 content formats that are crazy effective for B2B brands
It's 2023 and new content types are creating a whole bunch of buzz. Here's just a few.
No-Code Tool Tip: Relume Component Kit
In the latest installment of no-code tool tips, we take a close look our fav Figma kit, Relume.
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